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TCTC Brand Guide

 

TCTC Brand Standards

Our logo is the official mark of the College and the most recognizable element of our brand’s identity. Our logo is, and should always be, the most consistent component in our communications.

 

Our logo launched in April 2022. This new logo remains deeply rooted in the vision, mission and commitment to our students, our employees, and our communities. The shield itself represents the stability of our past and the strength of our future. The three bars represent the three counties we serve, while also creating a sense of connectedness as they come together to form a single, unified image. The images within the shield celebrate our location in Upstate, South Carolina. The positioning of the TCTC letters indicate that our College is a strong foundation from which to transform lives and build strong communities.

TCTC Logo Narrative

 

Logo Structure

The TCTC logo is composed of three elements: a three-color graphic shield, the TCTC mark, and a formal wordmark. These components have been carefully drawn and proportioned and should never be redrawn, altered, or distorted.

TCTC Logo Structure

Logo Variations

To suit a variety of applications, there are variations of the logo.

 

There are two signature configurations: vertical (primary) and horizontal. The vertical configuration is preferred.

 

PRIMARY LOGO

The full-color logo is the preferred version and should be used whenever possible. On a dark background, a reverse version of the logo is required. One-color versions of the logo are also available for applications when full-color printing of the logo is not possible. The logo can appear in black only for black-and-white and grayscale scenarios.

 

TCTC primary vertical logo color variations

HORIZONTAL LOGO

If the size of the space for the logo is wide rather than square, the logo may be used in its horizontal version.

 

TCTC horizontal logo variations

 

Logos should be used in their original form; please do not re-create or modify official logos or try to create new versions. Additional logos confuse the brand and are not permitted. Designs created for individual programs or events do not replace official logos.

 

Only official logo files should be used in communications. For additional guidance or access to logo files, contact the Marketing Department.

 

LOGO ALTERNATIVE

Using the graphic shield and TCTC mark as a decorative element is permitted in select instances, like merchandise, where there may be production limitations such that use of the full logo is prohibitive. The same rules for color, spacing, and application apply to this as outlined for the full logo.

 

The graphic shield should never be used without the TCTC letters. The only exception is when used on the avatars on social media.

 

CLEAR SPACE

To ensure that clear space is maintained around the logo for legibility and prominence, photos, text and graphic elements must follow the guidelines illustrated here. Use the width of the letter “T” from the TCTC word mark as a measuring tool to help maintain clearance.

 

MINIMUM SIZE

To maintain full legibility, never reproduce the primary logo at heights smaller than 1.25” or the horizontal logo at widths smaller than 1”. There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page, but instead should live comfortably and clearly as an identifying mark.

 

TCTC logo minimum size

COMMON LOGO MISTAKES

Our logo is a unique expression of our brand. It’s important that we present our identity consistently. Shown here are some common misuses.

 

TCTC logo mistakes

 

To maintain the correct proportion when resizing the logo, always press and hold the shift key.

If you are uncertain about usage or are working on a project with special requirements, please contact the Marketing Department.

Companion Logos

The TCTC logo represents the entire College, but in some cases companion logos may be needed. Companion logos are limited to Alumni, Corporate & Community Education, Foundation and I-BEST. Companion logos, or lockups, include the horizontal TCTC logo and the name of the companion unit (words only, no extra images).

 

TCTC companion logos- Alumni, Corporate and Community Education, Foundation, I-BEST

 

Registered student organizations have the option to use a locked-up logo as well. This includes Student Government Association, Men of Color, Student Veterans Association, SOLACE, NSLS, etc.

 

Divisions, departments, programs, campuses, and initiatives do not need a companion logo. To reiterate, the strongest, most recognized identity that any of us can project is that of the College itself.

 

The same color, size, and spacing rules that apply to the College logo apply to companion logos. These logos should not be recreated or modified and should be used only with the authority of the Marketing Department. Units within the College may not create their own companion logo.

 

Note: Logo use on promotional items, apparel and student uniforms is reserved solely for the primary or horizontal TCTC logos — not companion logos. Companion logos will be used on print materials only. Only the Marketing Department can grant exceptions.

College Mascot

When the College discontinued offering athletics, we eliminated the use of a mascot logo. Discontinue any and all uses of the Hawk images.

 

College Seal

The official seal of the College depicts the state of South Carolina with emphasis on the three counties that comprise the College’s service area: Anderson, Oconee and Pickens counties. The seal also includes the Silver Crescent Moon and Palmetto Tree, both of which are official state symbols. The map is encircled by the names of the counties, the College and “est 1962,” which is the founding date of the College.

The seal may be used on the following items:

  • Official College credentials (degrees, diplomas, certificates, transcripts).
  • Publications of the College Commission and the Office of the President.
  • Publications of the TCTC Foundation.
  • Other official, ceremonial or historical College materials, as approved by Public Relations.
  • Major media and fundraising initiatives, as approved by Public Relations.
  • Legal documents and contracts.

Tri-County Technical College Seal color logo

Color Palette

Beyond our logo, color is the most recognizable aspect of our brand identity. The TCTC color palette is contemporary and vibrant, working as a reflection of our bold, diverse community. Adhering to these color guidelines will result in clean, comprehensive communications that are instantly recognizable as TCTC.

Our color palette has three layers: primary, secondary and vibrant palettes. It is important to maintain a sense of hierarchy, balance, and harmony when using the TCTC color palettes.

TCTC Navy


PMS: 295 C
CMYK: 100, 63, 0, 67
RGB: 0, 40, 88
HEX: #002858

White


CMYK:
0, 0, 0, 0
RGB: 255, 255, 255
HES=X: #FFFFFF

Light Blue


PMS: 3125 C
CMYK: 89, 0, 19, 0
RGB: 0, 175, 206
HEX: #00AFCE

Green


PMS: 340 C
CMYK: 100, 0, 81, 0
RGB: 0, 152, 99
HEX: #009863

Red


PMS: 1788 C
CMYK: 0, 93, 82, 0
RGB: 238, 38, 62
HEX: #EE263E

Purple


PMS: 2602 C
CMYK: 58, 99, 0, 0
RGB: 137, 23, 166
HEX: #8917A6

Yellow


PMS: 2010 C
CMYK: 0, 27, 100, 0
RGB: 255, 172, 0
HEX: #FFAC00

There are no designated palettes or colors for individual departments or areas of the College.

Colors have been tested on many different computers, using various browsers, on Mac and Windows platforms; however, colors do appear differently on your monitor than they do in print.  We provide different color builds for various uses. Using correct codes will ensure accurate color reproduction.

  • Spot PMS (Pantone Matching System) colors are for print jobs printed in one or two colors, such as business cards, stationery, envelopes, etc.
  • Process/CMYK (Cyan, Magenta, Yellow, Black) color builds for off-set print jobs done through an outside vendor.
  • RGB (Red, Green, Blue) for digital signage, presentations and for less advanced design software (word, powerpoint, etc.).
  • Web/Hex (Hexadecimal) is used only for websites, applications, and mobile applications.

Our color system is flexible, but please exercise restraint, following the color guidelines provided here.

METALLIC GOLD


FOR PRESIDENT  AND  FOUNDATION  USE ONLY

Spot PMS 871

Typography (Fonts)

Typography is an important component of our identity system. It helps convey the personality of our brand and brings clarity to our communications. Used consistently, typography reinforces the College’s brand recognition and visual style.​

Centurygothicpro


Century Gothic Pro

Century Gothic Pro is the primary typeface for TCTC. Century Gothic Pro is sans serif typeface, which makes it approachable, modern, and legible.

Boilerplate Language

To ensure consistency throughout all our messaging (print or electronic), when you are sharing the story of our College, use some of the language shown here:

Vision
Passionate people transforming lives and building strong communities one student at a time.

Mission
Tri-County Technical College provides students an exceptional and affordable learning experience that improves their quality of life. The College advances economic development in the tri-county region by preparing a highly-skilled workforce.

Values

Integrity: We lead by example and are steadfast in upholding high ethical standards.

Respect: We engage with one another in a manner that promotes civility, trust, openness and understanding.

Learning: We promote a growth mindset and use what we learn to deliver a transformative experience for our students and employees.

Collaboration: We achieve more when we work together, especially when we bring diverse groups of people together to solve problems and generate change.

Innovation: We encourage creative ideas that lead to positive outcomes for our students, our employees and our community.

Diversity and Inclusion: We are committed to creating a diverse and inclusive community that fosters a sense of belonging where every individual feels welcome and valued.

Commitments

To Our Students: Provide a dynamic teaching and learning experience in which every student has an opportunity to grow, succeed and improve their quality of life.

To Our Employees: Cultivate a workplace that honors and promotes our values.

To Our Community: Serve as a solutions provider in meeting the workforce needs of the tri-county region. 

Role and Scope 

Tri-County Technical College is a public, two-year community and technical college serving Anderson, Oconee and Pickens counties in South Carolina.

As an open-door institution of higher education, the College offers affordable, accessible, collaborative and learner-centered instruction. Offerings include university transfer associate degree programs and applied technical associate degrees, diplomas and certificates in more than 70 majors associated with business, health, public service, and industrial and engineering technologies. The College also offers developmental courses for students who need to improve their basic academic skills as well as a variety of academic and support services.

The College promotes economic development in the tri-county region through customized education and training for local businesses and industries through credit and continuing education offerings and a variety of workforce training programs.

 

Quick Blurb

Tri-County Technical College, a public two-year community and technical college serving Anderson, Oconee, and Pickens counties, enrolls more than 9,000 students annually and offers more than 70 major fields of study, including computer technology, industrial electronics, mechatronics, nursing, and university transfer programs.

Past/Present Blurb

Founded in 1962 on land donated by Clemson University, Tri-County Technical College has grown from a technical education center with one building in Pendleton to a comprehensive community college with four campuses in a three-county service area.  Tuition is the lowest in the area and nearly eighty percent of students receive some form of free financial aid, including Pell Grants, Lottery Tuition Assistance, LIFE scholarships, and Foundation scholarships. 

 

Key Institutional Messages

  • Highest in the S.C. Technical College System for student success rate, graduation rate and transfer rate.
  • Ranked in the top 1% nationally for successful student transfers to four-year colleges and universities.
  • Approximately 9,000 students served annually.
  • More than 70 associate degree, diploma and certificate programs offered.
  • Lowest tuition in the Upstate.
  • Nearly 80% of students receive financial assistance and scholarships.
  • 19:1 student-faculty ratio.
  • Home to nationally-known Bridge to Clemson program.

 

Key Institutional Messages in Detailed Paragraphs

Tri-County boasts the highest student success, transfer, and graduation rates among two-year colleges in South Carolina and ranks in the top 1% nationally for successful student transfers to four-year colleges and universities. A great investment of student and taxpayer dollars, Tri-County spends the highest percentage of its budget on instruction and student support and the lowest percentage on administration when compared with all 16 colleges in the South Carolina Technical College System.

Tri-County is also home to the nationally-known Bridge to Clemson program, a unique freshman year program that blends the traditional academic experience at Tri-County with the social and cultural experiences of being a Clemson University student.  The College also is known for its I-BEST program, which focuses on students age 17 and older who can benefit from non-traditional education pathways in preparation for STEM (Science, Technology, Engineering and Math) careers that require postsecondary technical education.

Tuition is the lowest in the area and nearly 80% of students receive some form of free financial aid, including Pell Grants, Lottery Tuition Assistance, LIFE scholarships, and Foundation scholarships.

In addition to academic programs, Tri-County offers continuing education training, career development, and personal interest courses to more than 10,000 people each year, including contract training for local industry, professional certifications, and workforce training.

Tri-County Technical College plays an important role in preparing a technically skilled workforce for advanced manufacturing companies in the region. A state-of-the-art Industrial Technology Center in Sandy Springs, as well as QuickJobs Training Centers on its Anderson and Easley campuses, provide education and training to meet the needs of local industries.
 

Accreditation 

Tri-County Technical College is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate degrees. Questions about the accreditation of Tri-County Technical College may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097, by calling (404) 679-4500, or by using information available on SACSCOC’s website (www.sacscoc.org).

Note: The accreditation statement is to be used in the College Catalog, Viewbook, Annual Report, website and commencement program. It may be used in other places as space allows.

 

EEOC/Affirmative Action Statements

All College publications or documents produced for external use will contain one of the following statements:

Statement 1

Tri-County Technical College is committed to a policy of equal opportunity for all persons and does not discriminate in employment, admissions, financial aid, and educational programs and activities on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, gender, veteran’s status, pregnancy, childbirth or other categories protected by applicable law.

This policy of non-discrimination is intended to meet Tri-County Technical College’s responsibilities under the Age Discrimination in Employment Act of 1967, the Age Discrimination Act of 1975, Title VI and Title VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Sections 503 and 504 of the Rehabilitation Act of 1973, the Pregnancy Discrimination Act of 1978, the Vietnam Veterans Readjustment Assistance Act of 1974, the Violence Against Women Act, the SC Pregnancy Accommodations Act, the Americans with Disabilities Act of 1990 as well as the ADA Amendments Act of 2008 (ADAAA), the Genetic Information Nondiscrimination Act of 2008 (GINA), and applicable provisions of the South Carolina Human Affairs Law.

Student inquiries regarding compliance may be directed to:

Linda Jameison
Vice President, Student Support and Engagement
Pendleton Campus
Student Success Center, Room 123
(864) 646-1562

Employee inquiries may be directed to:

Marcia Leake
Vice President, Human Resources
Pendleton Campus
Anderson Hall, Room 206
(864) 646-1790

Statement 2

Tri-County Technical College does not discriminate on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, gender, veteran’s status, pregnancy, childbirth or other categories protected by applicable law.

Statement 3

EOE/AA

 

Admissions Statement

To be accepted to Tri-County Technical College, applicants must meet all admission requirements as outlined at tctc.edu/admissions. Applicants without an approved high school diploma or equivalent credential may only be admitted into certificate programs. Admission to the College does not guarantee admission to all degree programs. Program-specific entry requirements are in the College Catalog.

 

Editorial Style Guide

Tri-County Technical College utilizes AP style to ensure consistency with our writing. For details, as well as a few exceptions, please view our full guide.

Download the TCTC Brand Style Guide.