|College Logo||Department/Unit Logos||College Seal||Typography||Color Palette||Messages and Statements|
The Official Tri-County Technical College logo is the brand that identifies the College to its internal and external audiences. The logo is the graphic representation of the name of the College. It is used on all official College publications, advertising, the website, and other media. The Marketing Department oversees the use of the logo.
The current logo was revised and adapted by the College in 2009, and illustrates the letter “T” in an abstract form. The three curves, which form the C shape (or bottom of the T), represent the three counties of Anderson, Oconee, and Pickens. The design shows a pathway to success and demonstrates the unity shared by the three counties and the commitment they share in helping to carry out the vision, mission, and values of Tri-County Technical College.
SPECIAL NOTE: In the logo treatment, “TriCounty” is not hyphenated. However, when the words are used in written documents, “Tri-County” must be hyphenated.
Marketing must approve all items that contain the logo or intend to promote the College; this includes print, digital, promotional and apparel items.
For printed materials, depending on the design, use the full-color, black or reverse (white) version shown below:
Unacceptable use of the logo
To ensure quality and consistency with our brand, confirm that our logo is at least 1.25” wide. Also, maintain a clear space on all four sides.
The logo must be printed in PMS 467 and/Black or Reverse (White), Reverse (White) ONLY, or Process Black ONLY. Though other colors exist in our palette, those are not approved colors for our logo.
Logos on Apparel
Any apparel that has the College logo must be approved through Marketing. Apparel that uses embroidery stitching follows a distinct set of guidelines. These items MUST come through Marketing to ensure the logo is properly displayed.
Logos on Uniforms
Departments that require students to purchase and wear uniforms that bear the Tri-County logo should abide by the policies in this Brand Guide. Use only official colors for the logo, black and tan (PMS 467), solid black, or solid white (reverse). Should the uniform logo be embroidered, follow the guidelines within this document. Marketing is available to assist in any of these purchases. All apparel should be approved through Marketing.
Logos on Promotional Items
In some cases, the item on which the Tri-County logo is to be printed is too small for the words to be legible. The marketing consultants will work with you. Occasionally, using just the website address alone might be most appropriate, and in other cases, a stacked logo (which we use in very limited circumstances) might work best.
Tri-County Technical College has one logo. The Marketing Department occasionally receives requests from departments to develop their own logo or identifying mark to differentiate themselves. The branding efforts of TCTC do not support these requests. Multiple logos from one College will compete with one another and can confuse the audience. The net effect of departments and organizations having their own look causes the brand to become weaker for the College as a whole. One strong logo means we all receive positive benefits and recognition. When there is a need for a department or unit to have a specialized logo, we will provide an image that places the name underneath the logo.
Note: For organizations that are not a part of the College, the name should not be placed underneath.
The College has developed and/or adopted several subsidiary logos because of their unique need. Special approval was granted through the Marketing Department. Examples are below:
When the College discontinued offering athletics, we eliminated the use of a mascot logo. Discontinue any and all uses of the Hawk images.
Get the EDGE
The College is currently using the tagline “Get the EDGE” in certain publications. EDGE stands for Employable, Dedicated, Goal-Oriented, Empowered, utilizing words that are intended to describe our graduates. EDGE is shown in block lettering with specific colors from our palette. The name is used on our TCTC EDGE App, for EDGE Leaders in the Recruitment/Admissions/Orientation office, and in EDGE skillshops through Career and Employability Resources. To add EDGE to marketing messages, contact Marketing to discuss further.
The official seal of the College depicts the State of South Carolina with emphasis on the three counties that comprise the College’s service area: Anderson, Oconee and Pickens Counties. The seal also includes the Silver Crescent Moon and Palmetto Tree, both of which are official State symbols. The map is encircled by the names of the counties, the College and “est 1962,” which is the founding date of the College.
The seal may be used on the following items:
When used thoughtfully, typography becomes a powerful brand tool that can add visual meaning to what is communicated. Approved typestyles are integral to a consistent identity standard. The two primary types, or fonts, used in College publications are Berkeley Oldstyle and Bailey Sans. Berkeley Oldstyle is a serif font selected for its classical, traditional look, to complement the more contemporary treatment of graphic elements. Available in multiple weights, it is ideal for bold headlines or in small scales. Bailey Sans is a classic sans serif face: simple, modern, and elegant. Secondary approved fonts for print or the web are Tahoma, Franklin Gothic, Arial, and Garamond.
Tri-County allows creative flexibility in selection of headline and body copy fonts for publications, although selections should be easy to read and complement the official fonts. No more than two to three fonts should be used in a publication. For legibility, avoid the use of script or display fonts, as well as all the use of capital letters for body copy. Script text is acceptable for a large headline or on an invitation but not for large bodies of copy. Fonts should not be forced bold or italic by clicking the button for it in MS word. The font named with bold or italic should be selected to prevent problems when printing.
Berkeley Oldstyle Family
This is the main traditional font of Tri-County and most associated with the brand because of its role in the logo. This font also has bold, italic, and bold italic versions.
Bailey Sans Family
A classic sans serif face that works equally well for display type and body copy.
Secondary Approved Fonts
Color is an essential part of our look and feel and helps build brand awareness. The brand identity should not vary and must be used consistently. The official Tri-County Technical College colors are black and tan (PMS 467). The official accent color is red (PMS 185).
A metallic gold spot color is available for use by the President’s Office and Foundation Office. This spot color (PMS 871) is used in place of the tan on official publications by those offices.
Other colors have been added to the College’s color palette to complement the official colors. Colors have been tested on many different computers, using various browsers, on Mac and Windows platforms; however, colors do appear differently on your monitor than they do in print. We provide different color builds for various uses.
Additionally, inks react differently on coated (glossy) versus uncoated (rough or matte) paper stocks, and ink colors will appear different on colored paper. For an exact color match, or additional assistance, please contact Marketing. Download the official color palette.
Spot PMS Process Black
Process c0 m0 y68 k100
RGB R0 G0 B0
Spot PMS 467
Process c9 m15 y34 k0
RGB R213 G194 B150
Spot PMS 185
Process c0 m100 y68 k10 (altered for 4C match)
RGB R231 G0 B51
Spot PMS 383
Process c0 m0 y100 k19
RGB R162 G173 B0
Spot PMS 321
Process c100 m22 y42 k2
RGB R0 G137 B150
Spot PMS 266
Process c66 m83 y0 k0
RGB R80 G45 B127
Spot PMS 732
Process c0 m55 y100 k64
RGB R96 G51 B20
Spot PMS 7406
Process c0 m18 y100 k0
RGB R237 G183 B0
Spot PMS 152
Process c0 m51 y100 k1
RGB R227 G114 B0
Spot PMS Process Blue
Process c100 m10 y0 k10
RGB R0 G133 B207
Spot PMS 347
Process c96 m10 y100 k1
RGB R0 G153 B70
FOR PRESIDENT AND FOUNDATION USE ONLY
Spot PMS 871
To ensure consistency throughout all our messaging (print or electronic), when you are sharing the story of our College, use some of the language shown here:
Tri-County Technical College, a public community college, focuses on teaching, learning, and helping students reach their goals. The College supports economic development for Anderson, Oconee, and Pickens counties in South Carolina by preparing a highly-skilled workforce.
Passionate people transforming lives and building strong communities one student at a time.
Integrity: To be our ideal selves, doing right, and upholding and demonstrating high ethical standards at all times.
Respect: An understanding that everyone is important and valued. To be open to accepting and balancing the different views of yourself and others. To preserve dignity in ourselves and others and to interact in a manner that promotes trust, openness, and understanding.
Community Minded: To be good citizens within the College community, upholding policies and procedures and taking responsibility for making the working and learning environment better for all. To go above and beyond the boundaries of our position descriptions, departments, or divisions and work for the overall good of the College.
Commitment to Excellence: The desire or drive to make improvements each and every day in ourselves and our environment.
Role and Scope
An open-door institution of higher education, the College offers affordable, accessible, collaborative, and learner-centered instruction. Offerings include university transfer associate degree programs and applied technical associate degrees, diplomas, and certificates in more than 70 majors associated with business, health, public service, and industrial and engineering technologies. The College also offers developmental courses for students who need to improve their basic academic skills.
The College promotes economic development in the region through customized education and training for local businesses and industries through credit and continuing education offerings and a variety of workforce training programs.
The College has campuses located in Pendleton, Anderson, Easley, and Seneca, as well as learning centers in Honea Path and Sandy Springs. The College also offers online classes and a variety of academic and support services.
Tri-County Technical College, a public two-year community and technical college serving Anderson, Oconee, and Pickens counties, enrolls more than 9,000 students annually and offers more than 70 major fields of study, including computer technology, industrial electronics, mechatronics, nursing, and university transfer programs.
Founded in 1962 on land donated by Clemson University, Tri-County Technical College has grown from a technical education center with one building in Pendleton to a comprehensive community college with four campuses in a three-county service area. Tuition is the lowest in the area and nearly eighty percent of students receive some form of free financial aid, including Pell Grants, Lottery Tuition Assistance, LIFE scholarships, and Foundation scholarships.
Key Institutional Messages
Key Institutional Messages in Detailed Paragraphs
Tri-County boasts the highest student success, transfer, and graduation rates among two-year colleges in South Carolina and ranks in the top five percent nationally for successful student transfers to four-year colleges and universities. A great investment of student and taxpayer dollars, Tri-County spends the highest percentage of its budget on instruction and student support and the lowest percentage on administration when compared with all sixteen colleges in the South Carolina Technical College system.
Tri-County is also home to the nationally-known Bridge to Clemson program, a unique freshman year program that blends the traditional academic experience at Tri-County with the social and cultural experiences of being a Clemson University student. The College also is known for its I-BEST program, which focuses on students 17 and older who can benefit from non-traditional education pathways in preparation for STEM (Science, Technology, Engineering and Math) careers that require postsecondary technical education.
Tuition is the lowest in the area and nearly eighty percent of students receive some form of free financial aid, including Pell Grants, Lottery Tuition Assistance, LIFE scholarships, and Foundation scholarships.
In addition to academic programs, Tri-County offers continuing education training, career development, and personal interest courses to more than 10,000 people each year, including contract training for local industry, professional certifications, and workforce training.
Tri-County Technical College plays an important role in preparing a technically skilled workforce for advanced manufacturing companies in the region. A state-of-the-art Industrial Technology Center in Sandy Springs, as well as QuickJobs Training Centers on its Anderson and Easley campuses provide education and training to meet the needs of local industries.
Tri-County Technical College is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the associate degree. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Tri-County Technical College.
Note: the accreditation statement is to be used in the College Catalog, Viewbook, Annual Report, Website and Commencement program. It may be used in other places as space allows.
EEOC/Affirmative Action Statements
All College publications or documents produced for external use will contain one of the following statements:
Tri-County Technical College is committed to a policy of equal opportunity for all persons and does not discriminate in employment, admissions, financial aid, and educational programs and activities on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, gender, veteran’s status, pregnancy, childbirth or other categories protected by applicable law.
This policy of non-discrimination is intended to meet Tri-County Technical College’s responsibilities under the Age Discrimination in Employment Act of 1967, the Age Discrimination Act of 1975, Title VI and Title VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Sections 503 and 504 of the Rehabilitation Act of 1973, the Pregnancy Discrimination Act of 1978, the Vietnam Veterans Readjustment Assistance Act of 1974, the Violence Against Women Act, the SC Pregnancy Accommodations Act, the Americans with Disabilities Act of 1990 as well as the ADA Amendments Act of 2008 (ADAAA), the Genetic Information Nondiscrimination Act of 2008 (GINA), and applicable provisions of the South Carolina Human Affairs Law.
Student inquiries regarding compliance may be directed to:
Ms. Linda Jameison
VP, Student Support and Engagement
Student Success Center, Room 123
Employee inquiries may be directed to:
Ms. Marcia Leake
AVP, Human Resources
Anderson Hall, Room 206
Tri-County Technical College does not discriminate on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, gender, veteran’s status, pregnancy, childbirth or other categories protected by applicable law.
Tri-County Technical College operates as an open admissions college as required by the 1976 Code of Laws of South Carolina, as amended. As such, Tri-County Technical College makes every effort to minimize geographic, financial, and scholastic barriers to the post-secondary programs and services offered by the College. A high school diploma or high school equivalent credential (e.g. GED), though desirable, is not a prerequisite for admission to the College, but is required for admission to diploma and degree programs.
In order to promote achievement by individuals with varied potential, open admissions is defined as a practice which (1) admits to the College all citizens who can benefit from available learning opportunities, and (2) places into specific programs of study those students whose potential for success is commensurate with program admission standards.