Customized Marketing Resources
Print remains an intimate, impactful way to communicate with a wide variety of our audiences. It should create a favorable, long-lasting impression, generating interest and support for the College. Common examples such as magazines, viewbooks, annual reports, catalogs, and brochures offer a rich, tactile experience that typically enjoys a long shelf life. Printed material that is intended for an external audience must be created by and/or approved by Marketing.
Please contact Marketing to create any original designs needed to promote your program or service. Provide your content to us via a Word document. Note: We may tweak the content to ensure the greatest readership. When submitting photographs to be included in design work, please do not place them into a Word document before sending them. Original images sent as an attachment will allow us to produce materials of the highest quality.
Several items are already printed and available for your use. To order any of the brochures shown below, fill out this form.
TCTC Traditional Viewbook
TCTC Non-traditional Viewbook
TCTC Pennant Mini-Viewbook
TCTC Programs at a Glance Brochure
Business Technology Cluster Brochure
Computer and Information Technology Cluster Brochure
Criminal Justice Cluster Brochure
Early Care and Education Cluster Brochure
Healthcare Professions Cluster Brochure
Manufacturing Cluster Brochure
Media Arts Production Cluster Brochure
Nursing Cluster Brochure
Skilled Trades Cluster Brochure
Veterinary Technician Cluster Brochure
Generic Postcard 1 (8.5x5.5)
Generic Postcard 2 (8.5x5.5)
Printed Materials: DIY
While marketing is a resource for most publications, some materials for internal audiences can be created by faculty, staff, or students. However, to provide a consistent visual image that represents the College brand, it is important that each publication appear as a member of a family, sharing common graphic elements. A list of best practices to guide you are listed below.
Things To Avoid
For print materials promoting the College and/or specific programs, mailing lists are generated through the Marketing Department. They might be generic (Residential Customer) or name-specific. Mailing lists may be purchased using a set of criteria determined in collaboration with the Marketing Director or could be generated through our internal credit or noncredit databases. The quantity of names for each mailer will impact whether pieces may be mailed with bulk rates (>250) and may determine whether or not automated processes might be utilized. In some instances, requestors may need to generate and place labels.
Images are an important part of design and the right visuals can take your materials from ordinary to outstanding. While it takes time and resources to find appropriate, high-quality photos to support your content, the results speak for themselves.
Microsoft Word and Publisher
In theory, Microsoft provides some tools that can be used by non-designers. Tasks such as inserting images, creating columns and changing fonts and colors can be accomplished. In reality, though, Word and Publisher do not allow you the exceptional control, accuracy and adaptability that professional page layout software provides.
A common misconception is that these products will enable you to make your own edits quickly and easily. The fact is, though, even if the marketing team designs templates in these programs, any change in word-count or resized photos in future issues can render the template useless or at the very least create enormous headaches for the person tasked with trying to make the design look acceptable. Inserting, resizing and rotating images can yield unpredictable results. It’s also likely that photos will not be proportionately scaled or resized simply due to the software’s lack of control when importing images. Also, MS Word converts images automatically to RGB, which is not used for print. The end result is your brochure will look less than professional and not have the quality that we desire in anything that has the Tri-County name. Bottom line: it will cost the College more in lost time and productivity than to have one of our expert designers produce the publication in a design-specific program.
Presentations are a vital part of the academic and administrative functions of everyday life at TCTC. It is important to proudly and accurately display the TCTC brand in your presentations while at the same time offering the best on-screen experience to your audience.
The Marketing Department designs the PowerPoint presentations used by the office of Recruitment, Admissions and Orientation. They are designed to match student recruitment materials.
If you are presenting to prospective students, contact the RAO office for a set of materials, including the presentation. This ensures we are all delivering a consistent message throughout our service area.
If you need a presentation for an external audience unrelated to recruitment efforts, Marketing can create one for you using branded elements. If Marketing is creating a presentation, please submit all content (verbiage, photos, videos, etc.) two to three weeks before the presentation date. Power Point and Prezi presentations are available.
Several templates have been created in PowerPoint® and are available.
If you are creating a presentation, follow the layout style shown, and create the presentation using clean, uncluttered slides.
To further help you create great slides, follow the best practices listed below:
Compose your slides to tell a continuous story. The most engaging presentations tell a continuous story, where the audience becomes curious about what’s coming next.
Stationery: The College has created standardized letterhead, envelopes and business cards for use by all College employees. These reference only the College’s mailing address. We do not have varying stationery products for each of our community campuses; however, business cards do indicate the primary physical location of the TCTC employee.
Letterhead and envelopes are ordered through Printing Services. Business cards are ordered through Purchasing.
Service Excellence Cards: The College offers a variety of postcards and thank you notes focused on employee appreciation and recognition. These are available through Printing Services.
E-Mail Signature: In order to communicate a consistent brand image for the College, we have established professional guidelines for e-mail correspondence. A low-resolution version of the Tri-County logo is available specifically for e-mails. It is sized appropriately for use in our e-mail. Do not resize it.
To ensure consistency, please use something similar to this format:
Tri-County Technical College
CAMPUS LOCATION (Building Name, #123)
PO Box 587 | Pendleton, SC 29670
O: 864-646-1509 | C: 864-634-3246
If you are primarily at another location, you may include the physical address.
Also to help emphasize the College vision, employees are encouraged to include the vision statement:
Passionate people, transforming lives and building strong communities, one student at a time.